Friday, November 9, 2012

University celebrates animation and gaming at MediaCityUK


Creationism, industrial dystopia and electronic voice phenomenon ? believed by some to be voices of the dead ? are just some of the themes explored in a series of events celebrating animation and gaming at the University of Salford?s MediaCityUK building.

#ANIGAME will bring together work by UK filmmakers, Salford students and academics to showcase the latest experimental animation and gaming design and research.

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Headlining the series is Animate Projects: Digitalis, an exhibition that explores the idea of using digital technologies for art and artistic engagement. Displayed in the Egg Suite at the University?s MediaCityUK space, the exhibition features 14 short films by UK-based animators and filmmakers including commissions by Adam Butcher, Lizzie Hughes, Matilda Tristram, James Lowne, Max Hattler, and Noriko Okaku. Animate Projects is the only arts organisation in the UK dedicated to championing experimental animation and has an international reputation for the quality of the work it supports.

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Animate Projects: Digitalis will be launched on Thursday 8 November at the University of Salford?s MediaCityUK facility with a preview screening, and the Digitalis publication will also be available on the touchtables in the Egg foyer, including information about the works and artists, and commissioned essays about art and the digital space.

At the same event the University will present its first MediaCityUK Digital Animation and Gaming Prize. Over the past month a panel of digital industry professionals, including representatives from leading film and TV animation company Mackinnon and Saunders, interactive entertainment developer TT Games and Animate Projects, has been judging film entries from University of Salford students. Prize winners and runners-up will be announced at the event and there will also be a preview of an exhibition featuring the best entries from the competition.

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#ANIGAME will also feature a study by the University?s Director of Creative Media Umran Ali into the natural landscapes and worlds created by computer and video game designers over the last 30 years. Virtual Environments is a three-part series which explores the expression of landscapes as an art form in video games from the early, low resolution and pixellated renditions of the early 1980s, to the stunningly rich and detailed virtual environments of games today.

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Umran said: ?#ANIGAME is designed to showcase the University?s expertise in animation and gaming. Our students are fantastically creative, and at MediaCityUK they can make use of some of the latest technology to fire their imaginations and produce some really amazing and innovative work, while developing the skills and knowledge they?ll need to forge a successful career in the creative media industry.?

The Animate Projects: Digitalis, Digital Animation and Gaming Prize and Virtual Environment exhibitions will run from Friday 9 November until Saturday 24 November in the Egg Suite at the University?s MediaCityUK building. Opening times are Monday to Friday 9.00am-5.00pm and Saturday 12noon-4.00pm and admission is free.

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The launch event on Thursday 8 November from 6.00pm-9.00pm is also open to the public and free to attend ? to register go to https://supporters.salford.ac.uk/animate.

Source: http://manchestergazette.co.uk/?p=2519

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